Bray Wanderers Introduce JAM Card For People With Disabilities To Overcome Communication Barriers

Bray Wanderers have launched the JAM Card initiative – making it the first domestic club to help make the club more welcoming for people with additional needs

Bray Wanderers has become the first League of Ireland club to officially launch the JAM Card at the Carlisle Grounds

The event also coincided with the opening day of the European Week of Sport, underlining the role football can play in driving inclusion across communities. 

The launch was hosted by Bray Wanderers Disability Access Officer Padraic Moran and featured contributions from Nicola Tipping (Business Development Manager for JAM Card), Dermot O’Brien (Seagulls in the Community, Bray Wanderers), Mark Scanlon (League of Ireland Director) and Ciaran Delaney (JAM Card Ambassador). 

Attendance on the day was a recognition of the great community spirit in Bray, with a wide range of stakeholders present to support the initiative, including Bray Wanderers Head of Football Pat Devlin, TD John Brady, Cllrs Caroline Winstanley and Ned Whelan, alongside representatives from Newcourt School, Sports Promotion Unit, Local Sports Partnership, An Garda Síochána, Bray Chamber, Bray School Project, Festina Lente, Bray Lakers, Sunbeam Services, HSE, Bray Youth Service, and other local organisations. Our partner club Ardmore Rovers also joined in the celebrations. 

The JAM Card – short for “Just A Minute” – is an invaluable tool that allows people with additional needs or invisible disabilities to discreetly signal when they require more time or understanding in public spaces.

It is increasingly recognised across Ireland, including on Irish Rail services, which means football fans can now travel to the Carlisle Grounds and enjoy a match day experience knowing they will be met with patience and support. 

Speaking at the launch, Bray Wanderers DAO Padraic Moran said: 

“We are proud to be the first League of Ireland club to officially launch the JAM Card. This is only possible because of the strong collaboration between our Disability Access Officer, Supporters Liaison Officer/Social & Environmental Sustainability Officer, and our partners in the SPIN Youth Project. Together we’re showing that football clubs can lead the way in meaningful, impactful inclusion.” 

Bray Wanderers SLO & SES Dermot O’Brien added: 

“Inclusion takes many forms, but at its heart it’s about creating the conditions where everyone feels welcome. The JAM Card helps us to break down barriers and make sure supporters with additional needs or any concerns can truly enjoy being part of our club and community.” 

Available for free in card or app form, JAM Card is a discreet, silent and easy device for telling others that you need ‘Just A Minute’ in any scenario.

It was originally developed by and for those with learning difficulties and disabilities, but has now expanded to include anyone with a hidden disability or communication barrier when they need more patience and space in a given situation.

Despite its simplicity, JAM Card has grown into one of the leading accessibility and inclusion tools for its service users. There are now over 1,800 JAM Card businesses and 85,000 service users across the world.

Bray Wanderers become first League of Ireland club to launch JAM Card

✍️ https://t.co/1t9qhVIqTM#Seagulls 🟢⚪️ pic.twitter.com/s7OwY5N6XH

— Bray Wanderers FC (@BrayWanderers) September 23, 2025